Why a straight answer is hard to give
Every business asking about redesign cost wants a number. The honest answer is that the number depends on a handful of specific factors, and any quote given without knowing them is a guess dressed up as a figure. This article explains what actually moves the price, without pretending to give you an exact quote in advance.
A general sense of range
Rather than list a specific number that would not hold up across different projects, our pricing guide breaks engagements into three general tiers based on scope, so you can see roughly where a project like yours might land before a conversation.
| Scope | Typical shape | What usually drives it here |
|---|---|---|
| Small refresh | A handful of pages, mostly existing content | Limited new content, mostly layout and visual work |
| Full site rebuild | Full sitemap, new structure and content | New content, more pages, deeper UX work |
| Ongoing partner work | Design systems or continuous support | Retainer style engagement rather than a single project |
What actually affects the cost
The chart below is a general weighting of the factors that most often move a quote up or down. It is not a calculator, since real projects combine these factors differently.
The factors, explained
Number of pages
More pages means more structure, more content decisions, and more design and build time. This is usually the most visible driver, though not always the largest one.
Custom functionality
A site that only needs to present information costs less than one that needs a booking system, a members area, or custom integrations. Functionality work does not scale the same way page count does.
Content readiness
If your content already exists in a usable form, design and build move faster. If content needs to be written from scratch, that adds real time, even though it is easy to underestimate at the start.
Revision rounds
Every project includes some revision. Projects that need many open ended rounds take longer and cost more than ones with a clear, limited review process agreed up front.
Existing brand maturity
A business with a documented identity moves faster into web design, since decisions about color, type, and tone are already made. A business without one often needs identity work done first.
A short checklist before you ask for a quote
- Have a rough page count in mind, even if it is not final.
- Know whether you need custom functionality beyond a standard content site.
- Check how much of your content is ready to use versus needing to be written.
- Decide how many rounds of revision you expect to need.
- Confirm whether your brand identity is already documented or still needs work.
Working through this list before a first call usually gets you a faster, more accurate answer than asking for a number cold.
Getting an accurate number
Once you know roughly what you need, the fastest way to get a real answer is a direct conversation. You can reach out to BMG with a short description of your project and we will follow up with next steps.
Want help applying this to your own site.
Tell us about your project and we will follow up with next steps.