Sample Brand System
A concept identity system built to show how BMG approaches logo, color, and type as one connected system rather than separate pieces.
Brand identity
Design system
Brand identity design
Brand identity design
A strong identity is not just a logo. It is a consistent system of color, type, and voice that makes your brand recognizable and trusted.
What this solves
- Your logo works on some materials but breaks on others.
- Different team members use different colors, fonts, or tones.
- The brand feels inconsistent between your website, deck, and print materials.
- You are not sure how to brief a new designer or vendor on your brand.
What BMG creates
- A primary and secondary logo system that works at any size.
- A defined color palette with clear usage rules.
- A type system for headings, body text, and captions.
- A short brand voice guide so your writing stays consistent.
Process
How this service runs
Deliverables
- Logo system with primary and secondary marks
- Color palette with usage rules
- Type system for print and digital
- A short brand guideline document
Timeline guidance
A full identity system typically takes three to six weeks, depending on how many rounds of direction are needed.
Related work
See it applied
Creative direction
Senior guidance to keep every campaign, page, and asset aligned with a single, confident creative direction.
Related article
Brand identity checklist for Hong Kong businesses
Most brand identity problems come from a handful of missing basics. This checklist covers the essentials in the order they usually matter.
FAQ
Common questions about this service
Do you design logos on their own?
We prefer to design the logo as part of a full identity system, since a mark rarely works well in isolation.
What files do we receive?
You receive layered source files plus export-ready formats for print and digital use.
Can you work from an existing logo?
Yes. We can build a full system around an existing mark if it is structurally sound.
Ready to start on brand identity design.
Send a short description of your project and we will follow up with next steps.